Cali Beach, Australia's first luxury beachside rooftop precinct, opened up in Surfers Paradise.

AV Integrators The Prestige Group have been engaged to deliver a first class AV system for this unique landmark venue, choosing VuePix Infiled LED screens, Acme Lighting fixtures and DJ power stage effects as a perfect mix to pump up everyone coming to soak up the beachside vibes & enjoy world-class entertainment.

ABOUT CALI BEACH

Cali Beach is Australia's first luxury beachside rooftop precinct and is unlike any other venue in Australia. The brand-new entertainment destination towers four stories above street level and is spread over an expansive 5,000 square metres of prime rooftop space. It boasts a spectacular outlook over Surfers Paradise beach and unparalleled views of the Surfers Paradise skyline.

DESIGNING WORLD-CLASS ENTERTAINMENT PRECINCT

“Our aim was to deliver a luxury hospitality experience that will surpass anything currently available in Australia,” says Managing Partner of Artesian Hospitality, Matthew Keegan. “Given its scale, Cali Beach was a significant investment for our group, with development taking just under twelve months and costing almost $10 million. it's a landmark venue for all of Australia that epitomises our commitment to creating unique experiences which exceeded all expectations!”

AV Integrators The Prestige Group have a longstanding relationship with Artesian, and they were engaged to deliver a first class AV system for the luxurious beach precinct. “We're building this; make it work. That was pretty much the brief,” says Nathan Wright, General Manager at The Prestige Group. 

VIDEO ELEMENT

Video plays a central role at the Cali Beach entertainment precinct. “LED screens have become critical to incorporating all the aspects of the venue,” explains Matthew Keegan. “As venues get larger, not everyone can see the DJ or the act, and you need to make that content available to multiple locations. It's an indispensable complement to the sound and when those things work together in harmony, that's what really provides the vibe people are after.”

OUTDOOR MOONLITE CINEMA

A massive 8m x 4m cinema screen is dominating a back wall of the outdoor moonlight cinema space. VuePix Infiled LX6 LED panels of 6.9mm pixel pitch were chosen for this video wall. “The cinema screen is also designed for corporate events and is viewable from the bar as well. All of the supporting structures have been engineered to cope with high winds, coming straight from the ocean”, says Nathan Wright.  

PERFECT VISUAL PLATFORM FOR THE DJS

A 3m high by 2m wide portrait screen has been installed at the DJ booth, providing a perfect visual platform for the top DJs and their performances, streaming through and thriving in the atmosphere.

SUNKISSED BY THE POOL

A 10m wide x 1m high LED screen is facing the pool area, streaming the content in sync with the DJ screen, pumping up everyone relaxing in the pool & soaking up the beachside vibes.

THE CHALLENGE – ENDLESS SUN & TROPICAL WEATHER

For a beachside, outdoor venue, the technical requirements for LED screens to perform in sunlight, all weather and salt air, are more complex. ULA Group's Managing Director Con Biviano explains the product selection process: “With top-class venues, installation partners like The Prestige Group will sit down with us as the manufacturer and we'll map out the project together. For this application, where you've got an abundance of sunlight and swirling wind conditions, we selected IP-rated products from our VuePix Infiled LX and GX ranges. Weather it's a sunny 35-degree day, a chilly 10-degree night or a cloudy, rainy afternoon, the screens are able to adjust to those circumstances so the customers can enjoy the same first-class experience”.

THE RESULT

“We chose VuePix Infiled LED panels for all of the screens within the venue because of their outdoor reliability and local support from distributors ULA Group,” states Nathan Wright. “And they have performed flawlessly!” We've got a NovaStar H-2 processor that's dealing with all the splicing and the video processing aspects. But once again, turn it on, do a configuration and ‘job done’.” “We have a long relationship with the ULA team and a great experience with VuePix product reliability and support. Considerations like availability of parts and adherence to warranty are absolutely critical for a venue of this type,” he confirmed. “Because if we have downtime, that really has a massive impact on the way people perceive a venue and its reputation. You have to select brands that provide you with confidence that we could actually continue to operate in any eventuality. For a venue like this, easy access to technical and product support is the most important thing.” 

About INFiLED

INFiLED is a leading high-tech manufacturer specialized in the development and provision of large format LED display solutions. INFiLED's product application range covers digital signage needs across the transportation, sports and conference & exhibitions sectors, in addition to providing solutions for command & control as well as corporate branding and meetings scenarios, in addition to other creative applications. The firm possesses over 178 patents, among the most in the industry. With installations in over 85 countries, INFiLED is one of the world's leading LED screen brands, dedicated to the mission of enlightening the world with a visual feast!