Radisson Hotel Group is one of the world's largest and most dynamic hotel groups with seven distinctive hotel brands with more than 1,100 hotels in destinations around the world. The Group embodies a modern vision of hospitality, including authentic local tastes, stylish living design, unique locations, and vibrant social scenes.

As part of the continuous innovation and improvement of the hotel´s installations, Radisson Blu, Dubai Deira Creek, engaged Joseph Digital Solutions to integrate an outdoor LED wall at the entrance of the hotel to promote digitally the group´s marketing message and offerings. The installation consisted of a 4 x 6 (W x H) LX 10.4mm outdoor LED screen mounted on the wall. The outdoor panels are designed to withstand harsh environmental factors such as direct UV rays, varying temperatures and severe weather conditions. This product combines slim and lightweight design offering high brightness, high refresh rate, low power consumption and active airflow, with no AC required.

“Radisson Blu was looking for a display that would help the marketing team benefit from an elegant and eye-catchy outdoor digital advertising solution,” said Samer Otaibi, Sales Manager INFiLED Middle East. “We immediately suggested the LX series that offers high brightness and high contrast allowing content to be visible under any environmental and light conditions and offers outstanding and vivid image quality for any type of content.”

“The screen has been perfectly integrated in the space. Its slim and lightweight design works great at the facade of the hotel and the installation was exceptionally fast,” said Alan Philip, Business Head of Joseph Digital Solutions. “We expected that the installation would take 5 days, but the screen was completed in just 1 day!”

About the INFiLED LX LED series

INFiLED LX series is designed for indoor and outdoor fixed installations offering a slim and lightweight aluminium profile frame that provides the option of either front or rear installation and service. This product features a light-control sensor for day and night automatic brightness adjustment as well as a Remote Display Monitoring System. The LX series is available in multiple sizes: 1000x1000mm, 1000x500mm, 500x1000mm, and 500x500mm. Brightness of 5,000 nits, refresh rate of 3,840GHZ, IP65 rate and available from 3.9 to 12.5-pixel pitch.